After a few years in Yorkshire, UK working in full-service digital agencies, I made the big move over to Sydney, Australia in 2015.

In the years that followed, I’ve been fortunate enough to try my hand at different roles within marketing technology, start my own SaaS used by household names, consult for top Australian brands, and take extended breaks to travel and visit family.

After 6 unforgettable years in Sydney, we swapped the Northern Beaches for the Hinterland, and set up roots in the Gold Coast in 2021.

Who I've worked with

Experience & Employment

  • 2024

    Winning Group

    Marketing Technology Manager & SEO/Analytics Lead

    I was responsible for the Marketing Technology stack & SEO/Analytics strategy for Australia’s largest online appliance retailing group.

  • 2021

    Incubeta

    Senior Analytics Consultant

    This was a client-facing consulting role leading the development and execution of complex data analytics/tagging strategies for household consumer brands including supermarkets, automotives, insurers, and telecoms.

  • 2019

    Temple & Webster

    Marketing Technology & Performance Manager

    I headed up Marketing Technology & SEO for ASX-listed online furniture and homewares retailer, Temple & Webster, reporting directly to the executive team.

  • 2017

    First Digital

    Head of SEO

    I led a team of 6 people responsible for the agency’s SEO offering, representing 75% of all revenue. Included strategy and performance of all clients, including universities, airlines, insurers and major e-commerce retailers.

  • 2015

    26PMX

    Account Manager

    I led strategy and performance across technical SEO, CRO, digital PR, and web analytics/tag management for a portfolio of UK-based household brands.

  • 2014

    IDHL

    Technical SEO Analyst

    I worked within a specialist technical SEO team on large enterprise accounts ($3m+ annual retainer) to provide insights into performance and future strategy.

Other Experience

  • 2019

    Rarchy

    In 2019, I released a B2B SaaS tool for visualising and managing the IA of large websites.

    It's been used by 1,000+ paying customers in 30+ countries, including PayPal, Slack, Getty Images, and top universities such as Harvard, Oxford & Cambridge.

    Rarchy is built and operated solely by myself using the following stack:

    Node.js, React, Redux, Chakra UI, Next.js, D3, Canvas API, Typescript, Jest, Firebase, Stripe, HubSpot, SendGrid, Google Analytics, Sentry

  • 2017

    Owen Dominic Consulting

    I've been working with start-ups, scale-ups and enterprises since 2017 to improve their technical marketing & performance capabilities.

Frequently Asked Questions

  • I can usually be available between 6am - 8pm AEST, which translates to the following timezones:

    • GMT: 8pm - 10am

    • PST: 12pm - 2am

    • EST / EDT: 3pm - 5am

    • IST: 1:30am - 3:30pm

  • Australia/NZ: Full working rights

    United Kingdom: Operating outside IR35

    United States: W8BEN form required

    ABN: 88 699 135 607

  • I would more than happy to work from your office as required, depending on the circumstances and location.

Get in touch

If you’re not ready for a consultation just yet, please get in touch with some more information on what you are looking for.

I try to always reply within 48 hours, but this isn’t guaranteed.